In collaboration with five students in Master Management International and Marketing at IAE Angers School of Management, Soluta is conducting a research project aimed at understanding the influence and potential of CRM technologies in the U.S. tile market.
The initiative came from IAE, which contacted companies where its alumni work or have completed internships, proposing a collaboration within a course called “International Professional Project.” This gives students the opportunity to face real challenges by carrying out a business project involving aspects of international marketing and strategic management, allowing them to apply theoretical knowledge in a practical context.
The purpose of the project is to identify new opportunities and assess the level of adoption of these tools by manufacturers and distributors in the industry. Below are the key points of the study:
Overview of CRM technologies
CRM technologies are critical to building and maintaining strong customer relationships. These tools range from chatbots to customer portals to landing pages and other digital resources that enhance the dialogue between company and consumer. The study aims to assess how these technologies are impacting the dynamics of the U.S. tile market, as well as predicting their future growth.
Project goals
The main objectives of the project include:
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Analysis of the use of CRM systems: understanding which technologies are being adopted and how often.
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Growth forecast: identify emerging trends and estimate the potential for expansion of CRM technology use in the industry.
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Search for competitive positioning: identify an area of the tile market where our technological know-how can offer added value.
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Identification of technology needs: determine the CRM solutions most in demand to meet current industry needs.
Methodology
To meet these objectives, the project includes a series of detailed analysis steps:
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Market research: an overview of the tile industry in the United States, focusing on market structure, major segments, distribution channels, construction needs, and prices.
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Competitive analysis: a study of major manufacturers and competitors, with attention to distribution channels, both locally and internationally.
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Technology analysis: an assessment of CRM technologies used for customer relationship management and sales.
Conclusions
The project is an important tool to better understand how the tile industry in the United States can benefit from CRM technologies and to propose innovative and targeted solutions. In addition, the data collected will allow building a comprehensive picture of the potential offered by CRM in this specific sector. The commitment is to continue exploring solutions that, through advanced customer relationship management, can increase value for our partners and for the market itself.
